# Shift

> Shift is an AI-powered advertising and lead generation agency based in Mid-Essex, England. It runs Meta (Facebook and Instagram) and Google ads for trades, home improvement businesses and enquiry-led independent businesses, replies to every enquiry within a minute using an AI assistant, books appointments into the client's calendar, and charges a setup fee, a small monthly base and a fee per qualified lead or booked appointment.

## Key facts
- Location and service area: Mid-Essex and wider Essex, including Chelmsford, Braintree, Witham, Maldon, Colchester, Halstead, Coggeshall, Tiptree, Heybridge, Great Dunmow.
- Who it serves: trades and home improvement (kitchens and bathrooms, extensions and builders, roofing, loft conversions, solar and heat pumps, driveways and landscaping, windows and doors) and enquiry-led independents (private dental, aesthetics clinics, solicitors, wedding and event venues, estate and letting agents).
- What it does: strategy and competitor ad research, ad creation and testing with AI and human sign-off, landing pages and tracking, an AI assistant that replies by text or WhatsApp within a minute and books appointments, and a live client dashboard where every lead is logged.
- Leads are exclusive to each client and never shared.
- Clients can dispute a lead within 72 hours and are not charged for leads that do not qualify.
- Ads run from the client's own ad account; clients own their accounts and data.
- Shift does not use AI-generated people in ads; real photos of clients' work are used and every ad is approved by a person.

## Pricing
- Setup: from £750 one-off.
- Monthly base: from £300 per month.
- Per result: from £30 per qualified lead, or from £75 per booked appointment.
- Ad spend is paid directly to Meta or Google by the client.
- Shift is not VAT registered, so prices shown are what clients pay.

## Pages
- [Home](https://www.shift-marketing.co.uk/): overview, how it works, lead value calculator, pricing summary, FAQ
- [Trades](https://www.shift-marketing.co.uk/trades): lead generation for trades and home improvement in Essex
- [Independents](https://www.shift-marketing.co.uk/independents): marketing for clinics, solicitors, venues and agents in Essex
- [Pricing](https://www.shift-marketing.co.uk/pricing): full pricing and what counts as a qualified lead
- [Free audit](https://www.shift-marketing.co.uk/audit): request a free competitor ads and lead leak audit

## Contact
- Email: anthony@shift-marketing.co.uk