Trades & home improvement · Essex
Lead generation for Essex trades.
Exclusive enquiries for high-value work, answered in under a minute and booked straight into your diary. You stay on the tools.
In short
Shift is a lead generation service for Essex trades. We run Facebook, Instagram and Google ads in your name, our AI assistant replies to every enquiry within a minute and books surveys into your calendar, and you pay a small monthly base plus a fee per qualified lead or booked appointment. Leads are never shared with other trades.
- Exclusive enquiries, never shared
- Replies in under a minute, 24/7, by text or WhatsApp
- Surveys and quote visits booked into your calendar
- Pause when you're fully booked
- Dispute any lead within 72 hours
Trades we work with
If a job is worth £1,000 or more, the maths works.
Kitchens & bathrooms
Design-led ads with your finished rooms, and qualifying questions on size, budget and start date.
Extensions & builders
Homeowners planning projects in your towns, with surveys booked before they call anyone else.
Roofing
Repairs and replacements, with photos requested upfront so you can price before you visit.
Loft conversions
Longer-lead projects nurtured by the assistant until they're ready to book.
Solar & heat pumps
Postcode, property type and roof direction asked automatically, so you only visit viable homes.
Driveways, landscaping, windows & doors
Seasonal campaigns turned up and down with your capacity.
Shared leads vs Shift
Stop competing for the same enquiry.
| Typical lead sites | Shift | |
|---|---|---|
| Who gets the enquiry | Often several trades | Only you |
| Whose brand they see | The platform's | Yours |
| Reply speed | Whenever you get to it | Under a minute, 24/7 |
| Booking | You chase it | Booked into your calendar |
| Bad leads | Varies by platform | Dispute within 72h, not charged |
| What you build | Their audience | Your own ad account, data and reviews |
Worked example
A kitchen fitter in Witham.
Average job £12,000. Wins one in four quotes. Wants 20 enquiries a month.
Illustration only, not a promise of results. Try your own numbers
Trades FAQ
Questions from the trade.
How do trades get more leads in Essex?
The most reliable route for high-value work is targeted Facebook, Instagram and Google ads aimed at homeowners in the towns you cover, sent to a landing page that shows your real work, with every enquiry answered within minutes. Shift sets up and runs all of that for you, and charges per qualified lead or booked appointment.
How is Shift different from lead sites and trade directories?
Many lead sites pass the same enquiry to several trades, and directories list you right next to your competitors, so you often compete on price from the start. Shift builds enquiries under your own name, from your own ads, and every lead goes only to you. You also get an AI assistant that replies and books the visit for you.
Which trades does Shift work with?
Trades where a job is worth roughly £1,000 or more: kitchens and bathrooms, extensions and builders, roofing, loft conversions, solar and heat pumps, driveways and landscaping, windows and doors, and similar home improvement work.
What does a lead cost for a builder or kitchen fitter?
Shift charges from £30 per qualified lead or from £75 per booked appointment, on top of a monthly base from £300 and your ad spend. As a rule of thumb you can afford up to 10% of the job value multiplied by your win rate per enquiry, so a £12,000 kitchen at a 1-in-4 win rate can carry around £300 per enquiry.
I'm busy on site. Who answers the enquiries?
Our AI assistant replies by text or WhatsApp within a minute, asks your qualifying questions (job, budget, timing, postcode) and offers times from your calendar. You get a short summary and the booking. If a conversation needs a person, it is handed to you.
Can I pause when I'm fully booked?
Yes. Ads can be paused or turned down from week to week so you are not paying for enquiries you cannot take on.